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De Beers’ New Marketing Campaign Is Here – by Michelle Graff (National Jeweler – November 2, 2021) London—The new global marketing campaign De Beers Group teased in Las Vegas earlier this year is here. The campaign centers on a statement most often uttered at weddings—“I do”—but expands it to mean more: a personal pledge to achieve your own goals, to stand up for yourself, and to fight for your beliefs …

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